Vaccine Hesitancy Among Minorities
Client -  DC Government and DC Water and Sewer
Art Direction and Animation  -  Cory Sutter
Creative Agency - Social Driver
In 2021 at Social Driver, I got the chance to develop a series of videos for the DC Government and DC Water and Sewer's internal employee health campaign. Misinformation and hesitation around vaccines, and particularly the COVID vaccine, had been pervasive throughout the year. The DC Government wanted to create a video that acknowledged this and touched on the long-standing mistrust for experimental medical treatment from certain minority communities.
Character Design
It was important to give this video a personal feel. I developed a dozen characters to showcase a wide variety of races, genders, and ages to visually show the emotion and expressions around the topic.  While looking simple, it was important that the designs and movement felt grounded and real