Vaccine Hesitancy Among Minorities
Client: Cigna Insurance
Creative Development: Social Driver

Creative Lead: Victor Santos
Art Direction and Animation: Cory Sutter
Production Manager: RJ DeSmedt

In 2021 at Social Driver, I got the chance to helm a series of videos for Cigna Insurance. Misinformation and hesitation around vaccines, and particular the COVID vaccine, had been pervasive throughout the year. Cigna wanted to create a video that acknowledged this and touch on the long standing mistrust for experimental medical treatment from certain minority communities.
Character Design
It was important to give this video a personal feel. I developed a dozen characters to showcase a wide variety of races, genders, and ages to visually show the emotion and expressions around the topic.  While looking simple, it was important that the designs and movement felt grounded and real